The design challenge at task required the introduction of the JTI (Japan Tobacco International) into the existing building of Austria Tabak Wien through integrating the colors of the company while simultaneously expressing its content. The JTI branding concept refers to important key data of the company and uses in a purely typographic and visually varied manner. The visitors and employees are already aware at the entrance that they are entering the „world of JTI“ and are drawn inside by the large-scale world map. In the lobby, „Facts and Figures“ are introduced and pass through the entire building without being intrusive but always present. It is therefore possible to smoothly integrate the already existing material differences and achieve a uniform, clear and distinctive branding. An additional advantage is to expand the concept endlessly and adapt it accordingly to the different areas.
Arch. DI Gerald Prenner, Nikolaus Schmidt Design